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Selling on Facebook Marketplace is an easy process, but it is different for merchants versus individuals.
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This helps ensure that your product is being seen by the right audience, ultimately resulting in an increased opportunity that the interaction will lead to a purchase. Personalized customer experience.įacebook Marketplace surfaces products relevant to consumers, helping your business find the right customers. Retailers on Marketplace will be able to get their brand and products into the marketplace. The Benefits of Selling on Facebook Marketplaceįacebook Marketplace offers an easy way to help increase the discovery of a brand and its products. Be patient in educating your consumers by answering questions as professionally and in a timely manner,” said Danette Martin, who owns the custom decal company Sweetums Signatures.Īs with any sales channel, on Marketplace you’ll receive questions from people who are interested in purchasing your product, or from people who have already purchased and are organizing how they will receive the item.Ĭustomer service communications are an often-underused way to make your brand voice shine and truly delight customers. “Facebook Marketplace is still a new concept for some consumers. There will be lots of communication/messages from buyers. Not all ecommerce platforms sync with Facebook Marketplace.īelow are examples of ecommerce platforms Facebook Marketplace is partnered with.ģ. Orders must be shipped within 3 days and received within 7 days.įor brands that make handmade goods, it’s important to modify the amount you have available to solve for any issues with supply and demand. Things To Consider When Selling on Facebook Marketplace 1. Shoppers can view certain categories, view all categories, or search for a particular product. People and brands may list items in the following categories: Previously only available as a peer-to-peer shopping marketplace, Facebook Marketplace has expanded to include merchant selling. Why Facebook Marketplace?įacebook is an important tool for brands who are interested in selling their products to targeted audiences. That’s considerably less than older generations buy items in a physical store – considerably less than their older generations (Millennials at 31.04%, Gen X at 27.5%, and Baby Boomers at 31.9% respectively).